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Jagare Ridge Vision Care & Development Jagare Ridge Vision Care & Development
  • Home
  • About Us
  • Services
    • Comprehensive Eye Examinations
    • Pediatric Comprehensive Eye Examinations
    • Medically Necessary / Emergency Eye Examinations
    • Dilated Fundus Examinations (DFE)
    • Contact Lens Fittings / Teachings
    • Functional Vision Assessments
    • Specialized Testing: Visual Fields
    • Specialized Testing: OCT (Optical Coherence Tomography)
  • Vision Therapy
    • Background of Vision Therapy
    • Who would benefit from Vision Therapy?
    • JRVC Vision Therapy Program
  • Patient Info
  • Products
    • Frames & Lenses
    • Sunglasses
    • Contact Lenses
    • Dry Eye Products and Supplements
  • FAQ
  • Contact Us
  • Blog
Feb 18

JRVC: Our identity

  • February 18, 2019
  • admin
  • Business, Construction, Design, Edmonton, Alberta, Health, Identity, Optometrist, Vision Care

The vision for Jagare Ridge Vision Care & Development has truly been a collaborative effort between many. It started with Dr. Shannon Pennifold’s dreams and visions which were then brought to life by Paige Pennifold (Graphic Designer). These vision boards were then sent to Joe Mesa and his team at Mesa Design to implement the brand standards and vision. Joe and his team worked endless hours to make the JRVC vision a beautiful reality in the office.

Good design is good business

Charles and Ray Eames

The goal of JRVC’s identity was based on a tagline created by Dr. Pennifold herself. “Comprehensive and professional family optometry services, with a focus on your best vision and our best care!”.

The logo created displays the beauty and complexity of the eye, while at the same time it represents diversity in families within the community. No two eyes are the same, and the same goes for customer care at JRVC. Specialized, reliable, modern eye care and attention to vision improvement are core values JRVC operates by, standing apart from large eye corporations. As we roll out the identity, you will notice promotion of eye health and care, as well as an emphasis on promoting individuality. We will be highlighting JRVC’s great services and educated staff to guide you and help you with all your eye care needs.

Take a look at our “Vision board” no eye pun intended 😉

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About The Author

Jagare Ridge Vision Care & Development is your neighbourhood optometry office located in the Heritage Valley community within southwest Edmonton.

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